Feel behind the AI learning curve?
Get caught up in a single day.
Build real agents that do your work for you. Walk out AI-fluent and ready to shape your company’s AI strategy. Taught exclusively by exec operators.
Because the only way to learn AI is to build with AI.
Why a day of building
You didn’t learn to run a company from a book. You won’t learn AI from one either.
Reading about AI gives you vocabulary. Building with AI gives you instincts — a feel for what it does well, where it breaks, and what it can do for your business. Those instincts are what you need to shape an AI strategy, and the only way to earn them is to build firsthand.
Build Day compresses the learning curve into one day.
What you walk out with
Working agents, running on your data, doing real work.
Everything you build uses your actual company data — inbox, calendar, documents, analytics, and more. We connect it all before you arrive, so you hit the ground running.
- IAgents that handle your day-to-dayWho’s waiting on you in your inbox. Where your last four weeks of meetings actually went. What your strategy doc assumes but never says. Built before lunch, scheduled to keep running.
- IIAn agent you choose and build on your ownWe help you pick a direction and teach you the skills to build it, and we’re at your side to troubleshoot when you need a hand.
- IIIA plan for your company’s AI strategyOnce you’re ahead of the curve, we guide you to develop next steps to bring your company with you.
How it works
Live and in person.
Five attendees. Two expert guides.
You’re in a room with about five other executives and two guides, so help is never more than a raised hand away. Plenty of one-on-one guidance at your keyboard, on your work.
We learn what success looks like for you. Then we set up your AI product suite, or work with what you’ve already bought, and connect it to your email, calendar, documents, and analytics. Everything works before you walk in.
Guided exercises take you up the learning curve in the morning. After lunch you use those skills to build a real agent on your own. We close by connecting your new instincts to your company’s AI strategy.
We ask how you’re using AI on your own, what’s working, what’s not, and what’s shifted in your company’s AI plan.
Your guides · David and Craig personally lead every Build Day
David Friedman
Started and sold multiple technology businesses over 25+ years. Founded Boston Logic, acquired by Providence Equity, where he led a scaled rollup. Later founded Knox Financial, acquired by Doorstead. Now a growth equity investor working hand-in-hand with executive operators.
Craig Micon
Helped scale three venture-backed companies — TellApart (acquired by Twitter), Honor, and Pair Team — from under $10M to over $100M in revenue. Most recently led the technology team at Pair Team.
Our guarantee
If you don’t feel you got your money’s worth, we refund you in full.
No questions asked. One email.
Fair questions
You don’t need to be. Everything happens in plain English inside tools you already own. If you can brief a direct report clearly, you can build an agent — we’ll show you how.
Whatever your company has or should have. We decide together on the discovery call and have it purchased and connected before the day.
Your guides are former operating executives who are also AI experts. Each cohort is about five people, so most of the day is one-on-one guidance — and if it doesn’t pay for itself, we refund you in full.
Come build.
$10,000 per seat. Live in NYC and Boston. Other cities and virtual sessions on request.